ADVERTISING. Getting GOOGLE to put us up on the first page was worth the price. We got many new customers. We now realize that we tapped into a new customer base. Wow! We had young people who carried no cash.. We learned. Next year we'll have PayPal, Cash App, Venmo. How many of these services do we have to use? We made the mistake of neglecting the good old Waterville Times, West Winfield Star, and the Pennysaver until mid-season. Lesson learned! There still are many folks who do not use the internet.
POLLARD CUTTING. People are beginning to understand the Pollard cutting process, and they are cooperating. Who wouldn't prefer to cut a tree standing up, at waist height, instead of kneeling in the snow or wet grass? This pollard cutting venture appears to be a success so far. Next year you'll see many little limbs transitioning into main tree trunks. We haven't worked out all the bugs yet, but we're learning a little every year. We'd rather have a 75% success rate with pollard cuttings than plant 500 tiny seedlings, and have to mow the grass like a golf course every week.